20% Market Share by 2020 – BharatBenz targets more than double.

Mr. Erich Nesselhauf, Managing Director and CEO, Daimler India Commercial Vehicles.Mr. Marc Llistosella, Head of Daimler Trucks Asia.
  • Since 2012, BharatBenz has sold 55000+ trucks on Indian roads.
  • Currently at around 8% has reached a double digit market share in recent months, and aims 20% market share in 2020.
  • #3 position in heavy trucks extended.
  • Foreseeing growth increases its production capacity by starting two-shift operations.
  •  Introduced Euro-V ready medium-duty trucks
  • Sets a target of reaching 20% market share  in heavy trucks by 2020. 

With already 55000 trucks on road, Daimler India Commercial Vehicles (DICV) celebrated its fifth anniversary in India stepping into a much excited 6th year of operation in India. Started to explore India as early as 2006, and broke ground in 2009, today BharatBenz is a closer home brand.

Mr. Marc Llistosella, Head of Daimler Trucks Asia: “Our strategic aim was to give Daimler Trucks a strong footprint in India with its immense growth potentials. In just five years, we have firmly established BharatBenz as an aspirational brand in the world’s toughest commercial vehicle market. We thank our loyal customers and partners for making this unprecedented ramp-up happen with us.”
In the current year 2017, DICV expects to achieve significant growth with BharatBenz. For the first time, the brand progressed into double- digit market share in recent months, based on strong momentum
gained with the BS-IV transition. Mr. Erich Nesselhauf, Managing Director and CEO, Daimler India Commercial Vehicles: “We continue on our sustainable growth track with BharatBenz. Customer demand been particularly strong in the 16-49 tonnes segment, further extending our position as the clear number three in heavy-duty trucks. We have thus taken the next step and moved to two-shift operations at our manufacturing plant.”
Reflecting persistent strong order intake, DICV decided to add a second shift at its truck plant in Oragadam near Chennai. The increase in output will also cater to expected further growth in DICV’s export business, in which the company has sold more than 10,000 trucks since 2013 and will serve 40 markets by the end of the year.

Launches new 1014 Euro 5
To commemorate its fifth anniversary in the Indian market and to illustrate potentials to achieve further air quality improvements quickly, BharatBenz handed over its first Euro-V ready medium-duty trucks to customers. Said Mr. Erich Nesselhauf: “BharatBenz will continue to push the limits of India’s commercial vehicle industry. We led the transition to the BS-IV standard, and we are proud to hand over to customers Euro-V ready trucks today. Improvements of air quality beyond the BS-IV levels can be achieved immediately.”
In line with the Euro-V emissions standard, nitrogen oxide (NOx) emissions are reduced by more than 40 percent compared to BS-IV. Nitrogen oxides are considered to be a major source of air pollution in high-traffic metro areas which leads to respiratory diseases and other negative impacts on people and environment.

BharatBenz 1014 Euro 5

BharatBenz 1014 Euro 5

Smart Customers

The BharatBenz brand is tailored for the Indian market and its demanding customer requirements by Daimler AG, the world’s leading CV manufacturer with a global reach. First unveiled in February 2011, it celebrated its market launch in September 2012. Soon featuring a full-fledged product portfolio in the medium- and heavy-duty segments, the brand crossed the first major milestone of 10,000 units in April 2014 and has further accelerated its growth from there. With the refresh of the medium-duty range in 2016 and the all-new heavy-duty range in 2017, BharatBenz updated its entire truck portfolio within a short span to give customers even more value for their money. Less than five years after its market entry, more than 55,000 BharatBenz trucks were handed over to customers, an unprecedented ramp-up in the Indian CV industry. BharatBenz products are sold and serviced through a pan-Indian network of more than 130 touch points which is continuously expanded further also beyond the tier-2 and tier-3 cities.

1 Comment on "20% Market Share by 2020 – BharatBenz targets more than double."

  1. With the current competition, 20% market share by 2020 is very ambitious..!!
    But with the pace DICV is progressing, its not out of reach and they are equipped with quality products to achieve it.
    But the bigger question is, if it goes on a full scale marketing&sales attack to capture, which other competitor will lose the market share?
    (Leaving aside VECV, MAN and MTAB which have very less market penetration in HCV)
    AL has unique offering of iEGR and its customer are satisfied with its product and service, its tough to put a brake on its march. TML offers SCR, so their customers can have direct comparison with BharatBenz, thus making TaMo vulnerable..!!

Leave a comment