Ashok Leyland adds Guru to its ICV line up

Ashok Leyland is in a new product launch marathon – Guru and Partner have just got added. First seen at Auto Expo 2016, Ashok Leyland today launched ‘Guru’, an intermediate commercial vehicle (ICV), and also the new version of its light commercial vehicle (LCV) ‘Partner’.

Guru is filling the tiny white space in the already tightly filled Ashok Leyland’s ICV truck range, along with Boss and Ecomet. With clear segment identification, Guru is positioned and will be targeting rated load application, with drive line designed for specific duty cycle.  This 12t GVW truck features, unit pump common rail system UPCR, which has following advantages

diesel-unit-pump-common-rail-system

  • System develops upto 1600 bar system pressure which ensures high efficiency and superior engine power and torque curves.
  • Compact in size, fast in response, solenoid diesel fuel injectors are capable of up to five injections per cycle. The multi-injection capability enables precise tuning of combustion to help meet emissions, fuel economy and noise targets.
  • Simple, robust unit pump provides reliable performance and contributes to an overall economical system cost.
  • The UPCR System is able to drive devices such as a turbo-charger ( both fixed and variable), an exhaust gas recirculation (EGR) valve and intake throttle control.
  • Air management capability helps meet emissions standards, such as BS4, with the first generation system and up to Euro 6 and beyond with the second generation.

Guru is priced between Rs. 14.35 lakh and Rs. 16.72 lakh, Guru comes with both BS III and BS IV variants with different load body options.

“With these launches, we have further strengthened our position in the market and are closer to our vision of emerging as one of the top truck makers globally by significantly increasing the market share in the ICV and LCV segments,” Ashok Leyland CEO and MD Vinod K. Dasari said in a statement.

Guru was already sold to select customer’s and Company was tracking the performance even before the launch.

Ashok Leyland Guru

Ashok Leyland Guru

Partner

After the split up Ashok Leyland relaunched Partner and it took more around 4 months to develop a power train suiting to markets beyond metro where the fuel quality is not guaranteed. We expect Partner is the beginning and we may expect a slew of more LCV’s from Ashok Leyland. What we learnt is company will be launching at least one product every three months for the next two years. Partner is tagged at Rs. 10.59 lakh for the six-tyre variant and Rs. 10.29 lakh for the four-tyre version (all prices ex-showroom Chennai).

Ashok Leyland Partner

The market is currently dominated by Tata, and we will follow the market and keep you updated on the market response for Partner in its second innings.

4 Comments on "Ashok Leyland adds Guru to its ICV line up"

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