BharatBenz was the first company to raise voice against the possible delay in the BS4 emission norms. When entire CV industry was piling up stock of BSIII trucks till last minute, BharatBenz stopped producing BSIII trucks much before and was only liquidating the produced stocks in the month of March. Due to this phased transformation, there was only 200 nos of BS III trucks left out and the same is now taken back by the company from dealers. With now 5 years since Daimler launched a new brand for India – BharatBenz, now the company is moving to next level by launching a new range of trucks. The launch coincides with India’s transition to the new emissions standard BS-IV. BharatBenz successfully managed this change with a clear strategy to fully focus on BS-IV trucks from 1st April 2017 onwards. With more than 1,000 BS-IV trucks handed over to customers already, BharatBenz is leading the BS-IV transition in the commercial vehicle segment.
Addressing customers, business partners and media at the new truck launch event held at DICV’s manufacturing plant in Oragadam near Chennai, Mr. Erich Nesselhauf, Managing Director and CEO, Daimler India Commercial Vehicles said: “Five years ago as a newcomer, we promised to transform the commercial vehicle segment – this year, we have proven to lead the change in our industry as an established player. With an even sharper focus on products, technologies and our customers, BharatBenz is all set to enter the next stage.” All more important was BharatBenz has launched the new range without any price increase.
New Features – Higher Productivity
BharatBenz’ all-new heavy-duty models are equipped with proven technology to meet the new Bharat Stage IV emission standards, and deliver significantly better fuel economy as well as lower maintenance costs. BharatBenz is banking on Selective Catalytic Reduction – SCR Technology and BharatBenaz has claimed improved fuel performance upto 16% due to SCR. Initially launched in the fall of 2012 with three models, the heavy-duty range has become the backbone of BharatBenz’ truck sales. It includes the three product families of haulage trucks, construction trucks, and tractors, all of which are now available in base and premium variants for the first time. The brand’s successful medium-duty truck range had already been upgraded with a new generation in 2016.
The BS-IV transition is just one of the latest examples how BharatBenz has continuously been advocating for available technologies to be rolled out in the Indian market in order to make trucks cleaner and safer. Right with its market launch, the brand had offered crash-tested steel cabins which fulfil global standards and introduced Anti-Lock Braking System (ABS) as standard before it became mandatory, while factory-fitted Air Conditioning has been available as an optional feature from day one.
Following the launch, series of trucks were flagged off to dealers across India. These 500 plus trucks, were flagged off in a grand event held during the later part of day.