Its not normal to see a Bollywood star endorsing a commercial vehicle brand in India. Very few endorsements happened in the past including the current Ajay Devgan for Mahindra Blazo truck range. These are mostly a part of brand building and now Tata motors has roped in Bollywood star Akshay Kumar as brand ambassador for its commercial vehicles. He will be endorsing the complete range starting from Ace Zip mini truck to Prima heavy duty trucks.
‘Indian cinema’s original Khiladi’ will make his blockbuster entry in this new role at the launch of Tata Motors’ latest offering in commercial vehicles, slated in January 2017,” the company said in a statement.
As a part of association the 49 years old actor, will be supported by a high decibel multi-media campaigns. Besides products and solutions, he will be actively involved in host of innovative marketing and customer experience initiatives, that are to be rolled out by Tata Motors. This also means,we could also expect new TVC’s that will be aired, starting from the first week of Jan.