Mahindra Truck and Bus Division and Natural Habitat Preservation (NHP) Centre today jointly announced that it will support the Ministry of Road Transport & Highways (MoRTH) in its ambitious Road Safety program, through a national awareness campaign #HaveaSafeJourney (#HASJ). The campaign will be live between August 15 and October 15, 2016. Under the aegis of #HASJ campaign, there will be a contest for the best 30 short stories related to road safety issues, which will later be brought out in the form of a book early next year.
#HASJ stems out of the firm belief that literature can serve as an effective medium to connect and engage with people, particularly amongst the younger generation, for promoting awareness. Writing stories about negligence and casual approach to road safety norms can strike a chord with almost everyone. This will be the world’s first collection of short stories on Road Safety issues. This Independence Day, #HASJ will aspire for freedom from road accidents. Speaking on the occasion, Shri Rajeev Lochan, Director – Road Safety, Ministry of Road Transport & Highways, reiterated the government’s commitment to reduce road accidents in the country significantly by the year 2020.
“Every road accident inflicts heavy losses for the families affected, besides impacting the country’s economy as a whole. As such, the government stands committed to reducing fatalities by newer and innovative means of spreading awareness. #HASJ is a promising step in that direction. I congratulate Mahindra Trucks and Buses and NHP Centre for collaborating on this unique initiative and wish it great success. The government will support the initiative in all possible ways.