TEMSA launched its two new products, the tourist coach MD9 and the school bus LD SB Plus, at the Busworld Kortrijk Exhibition held on October 20-25. In addition to the two new products, the TS45 sold in the American market, as well as the Maraton, HD, MD7 Plus and the electric bus Avenue Electron were also on display.
TEMSA presented seven vehicles in total, two of them new. This year, TEMSA was also represented at the exhibition with its technological theme Fleetics. Fleetics uses big data infrastructures and data science techniques to enable real-time analysis of the data collected from buses.
Dinçer Çelik, General Manager of TEMSA, Hasan Yıldırım, who has been appointed to become General Manager as of November 1, Acar Kocaer, TEMSA’s International Sales Director, and Kadri Özgüneş, TEMSA’s Sales and Marketing Director attended the meeting.
In his inaugural remarks at the press meeting, TEMSA’s Sales and Marketing Director Kadri Özgüneş said, “We are very pleased to be at the Busworld Exhibition, one of the most important exhibitions globally for buses and coaches, this year. It is exciting for us, too, to meet our customers at the exhibition every year with different product groups. This year we are also launching two new vehicles for the first time at the Busworld Exhibition. We are confident that both products will be received with delight by our customers.”
TEMSA’s International Sales Director Acar Kocaer, on the other hand, gave information about TEMSA’s product line and international targets. Underlining that TEMSA differentiated itself in the European bus and coach market in every segment thanks to its broad product range, Acar Kocaer said, “TEMSA is a brand that is successful in offering quick solutions to customer expectations, and is rewarded for this success with a market share that is growing yearly.”
As the leader of the bus market in Turkey for the last three years, TEMSA is maintaining its leadership judging from the sales figures of September 2017. The number of buses sold on the domestic market in the first nine months is 3,393. TEMSA’s share in this market is 31 percent with 1,055 units. Looking at the segments in the market, TEMSA’s share in Intercity coaches, is 29 percent, in the multipurpose segment it is 23 percent, in the city segment 15 percent, and in the midi bus segment 37 percent.